Audience
IDEAL BITE SUBSCRIBERS...
- Drive their SUV to Whole Foods
- Do not expect companies to be perfect in order to be considered "green"
- Are beyond boycotts
- Drink organic wine after yoga
- Applaud convenience; want to reduce their environmental footprint through their everyday decisions
- Voted for Kerry and Schwarzenegger
- Are educated and seek information from sources they trust
DEMOGRAPHICS
According to our recent survey,
- 90% of our subscribers read their tip every day or almost every day
- 90% feel more positive about a company’s products after seeing the company advertised in the Daily Tip
GENDER
| Female | 94% |
AGE
| 18-44 | 68% |
| 18-34 | 42% |
| 45+ | 31% |
EDUCATION
| College graduate | 70% |
| Post college | 22% |
MARITAL STATUS
| Married / living with partner |
65% |
| "Even though I sign countless petitions and send letter upon customized letter to my political representatives I believe my only real power to affect change is the way I spend my money." - Alyssa Trumper, NY, NY |
