CASE STUDIES
JIGSAW HEALTH
MARKETING GOAL: To create brand awareness, drive sales to new customers, sign-up new email newsletter subscribers, and introduce Biters to Jigsaw Health.
CHALLENGE: Introduce the brand to a large, but niche group in a non-spam, non-banner ad format. Needed an interrupt marketing vehicle that would be well received and highly trusted.
IDEAL SOLUTION: The Ideal Bite dedicated email (Green Chip Showcase) helped Jigsaw Health achieve their goals of connecting to an audience that was health-conscious, aware, and aggressively seeking organic, eco-friendly natural products.
RESULTS:
CHALLENGE: Introduce the brand to a large, but niche group in a non-spam, non-banner ad format. Needed an interrupt marketing vehicle that would be well received and highly trusted.
IDEAL SOLUTION: The Ideal Bite dedicated email (Green Chip Showcase) helped Jigsaw Health achieve their goals of connecting to an audience that was health-conscious, aware, and aggressively seeking organic, eco-friendly natural products.
RESULTS:
- Highest daily traffic volume EVER.
- Recouped 50% of investment within 48 hours. (Unlimited add-on sales potential.)
- 300% increase in email newsletter sign-ups that week.
BLOOMING LOTUS
MARKETING GOAL: Build brand awareness while driving website traffic and online sales.
CHALLENGE: As a smaller company in a competitive space (all natural beauty products), the company needed a very powerful, targeted campaign to be able to compete with the larger players companies.
IDEAL SOLUTION: Used a dedicated email to reached the perfect group of opt-in, educated, green consumers who loved being introduced to the Blooming Lotus mission and products through a dedicated email.
RESULTS: more than 150 new e-mail subscribers and 60 web orders immediately following the e-mail.
QUOTE: "You guys are the bomb! The team is so much fun and so easy to work with. Plus, the love letters from the Biters in support of what we do just made our day." - Jen Denslow, Founder/Owner
CHALLENGE: As a smaller company in a competitive space (all natural beauty products), the company needed a very powerful, targeted campaign to be able to compete with the larger players companies.
IDEAL SOLUTION: Used a dedicated email to reached the perfect group of opt-in, educated, green consumers who loved being introduced to the Blooming Lotus mission and products through a dedicated email.
RESULTS: more than 150 new e-mail subscribers and 60 web orders immediately following the e-mail.
QUOTE: "You guys are the bomb! The team is so much fun and so easy to work with. Plus, the love letters from the Biters in support of what we do just made our day." - Jen Denslow, Founder/Owner
GREENDIMES INC.
MARKETING GOAL: Gain new members to their paid, monthly service.
CHALLENGE: Conveying membership’s tangible benefits to both the individual and the planet.
IDEAL SOLUTION: Ideal Bite put GreenDimes in front of their community in the form of a dedicated email with a targeted call to action. The Biter audience was receptive and enthusiastic about the GreenDimes concept, responding en masse.
RESULTS: Highest traffic in any one day up to that point and contributed to additional viral marketing. Because the messaging was well matched to the IdealBite audience, in the first 48 hours, 10% of subscribers clicked through and 10% of those joined.
QUOTE: "By having Ideal Bite vet and recommend GreenDimes, they added credibility to our story and involved their community in an active discussion through the blog comments." – Jill Finlayson, Director of Marketing
CHALLENGE: Conveying membership’s tangible benefits to both the individual and the planet.
IDEAL SOLUTION: Ideal Bite put GreenDimes in front of their community in the form of a dedicated email with a targeted call to action. The Biter audience was receptive and enthusiastic about the GreenDimes concept, responding en masse.
RESULTS: Highest traffic in any one day up to that point and contributed to additional viral marketing. Because the messaging was well matched to the IdealBite audience, in the first 48 hours, 10% of subscribers clicked through and 10% of those joined.
QUOTE: "By having Ideal Bite vet and recommend GreenDimes, they added credibility to our story and involved their community in an active discussion through the blog comments." – Jill Finlayson, Director of Marketing
GREENLOOP
MARKETING GOAL: Grow in-house mailing list and generate sales for GreenLoop, while solidifying and improving their brand reputation as a leader in offering modern "green" apparel and accessories.
CHALLENGE: GreenLoop was unsure how to reach consumers who were not yet converts to green living, who would choose an eco-friendly option over an otherwise equal product, and had disposable income that they were willing to spend in support of their growing environmental values.
IDEAL SOLUTION: Ideal Bite helped GreenLoop achieve their ambitious three-fold goal. They raised awareness, improved their brand image, and built a solid base of loyal subscribers and customers.
RESULTS: Nearly doubled GreenLoop’s newsletter database. Recouped 100% of the cost of the ad via online sales within 72 hours. Received direct customer feedback that was inquisitive and positive.
QUOTE: "I have tried a lot of other ‘green’ focused advertising, but this certainly was the most effective for my brand reputation as well as my bottom line." - Aysia Wright, Founder/Owner
CHALLENGE: GreenLoop was unsure how to reach consumers who were not yet converts to green living, who would choose an eco-friendly option over an otherwise equal product, and had disposable income that they were willing to spend in support of their growing environmental values.
IDEAL SOLUTION: Ideal Bite helped GreenLoop achieve their ambitious three-fold goal. They raised awareness, improved their brand image, and built a solid base of loyal subscribers and customers.
RESULTS: Nearly doubled GreenLoop’s newsletter database. Recouped 100% of the cost of the ad via online sales within 72 hours. Received direct customer feedback that was inquisitive and positive.
QUOTE: "I have tried a lot of other ‘green’ focused advertising, but this certainly was the most effective for my brand reputation as well as my bottom line." - Aysia Wright, Founder/Owner
