Ideal Bite

Okay honestly, it is times like these that I dislike my partner in ideal biting (Heather), but alas, she is a good person so I will quickly forgive her for assigning me the duty of writing a blog on TP.

Here is the pooper scoop: I have often felt that it would be this marquee move if the eco-world would produce a TP that is a soft as AND price comparable to Charmin. So, last October when I met Jeffrey Hollander, president of 7th Generation, at an event, I concocted quite the introduction line:

"Hi Jeffrey, my name is Jen and boy do I have a strategic initiative for 7th Generation that will give you major market share and PR kudos."

Jeff responds curiously, "Okay... hi... sure.. what?"

"Well, what has more personal touch than TP? And what has given eco-products a bad name more than anything? Yes, scratchy, expensive TP! So if you guys can invent one that rivals Charmin in price and softness, you will create quite the stir!"

Anyway, Jeffrey basically responded that they have thought of this, and are working hard to find a solution, but the deal with recycled paper is that the fibers get kind of big and scratchy. So they are testing out some hybrid type of versions.

But for now, I have to be honest, until that happens, I bat 50% - balancing between the scratchy eco-products I find at my health food store, and then Costco's big fatty Charmin roles to give my bum a little reprieve.

Okay, I am done. Feel free NOT to comment. ;-)

Off to think about rain drops on roses and whiskers on kittens,

- Jen

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