Fewer Catalogs = More Trees + More Cash + Fewer Sweaters?
I've managed to stay off catalog mailing lists since high school (might have something to do with moving an average of two times a year since then), but one of my best friends is on the lists for Anthropologie and J. Crew, which send her catalogs with the regularity of a Newsweek subscription.
I'm guessing she probably flips through a little less than half of them, but then volume is how direct mail works. Marketing 101: She's not going to get through all of those catalogs, but bombard her with enough images of cashmere sweaters, and she'll have to have one.
Get off the catalog mailing lists, and you're bound to save some cash money.
-Toshio...off to put on a sweater...
I'm guessing she probably flips through a little less than half of them, but then volume is how direct mail works. Marketing 101: She's not going to get through all of those catalogs, but bombard her with enough images of cashmere sweaters, and she'll have to have one.
Get off the catalog mailing lists, and you're bound to save some cash money.
-Toshio...off to put on a sweater...




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