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My Brita, Extra Brrr

I like my water cold. I also like it filtered. Cold + filtered = I put my Brita in the fridge. Okay? Okay.

Enter Brittany, my sweet-as-sugar vanilla cupcake college roommate. Brittany likes her water tepid - better for digestion, Chinese medicine, blah, blah, blah. Passive aggressive comes to mind when I reflect on Brittany and the water war we had throughout our sophomore year. I would walk into the kitchen to pour myself a frosty glass of deliciously filtered Hetch Hetchy, and my dreams of refreshment would die as soon as I would see that Brita on the counter, taunting me. I would put the Brita in the fridge, Brittany would pull it out, and so on, without our speaking a word concerning the matter - ever.

They say that comedy = tragedy + time (they is brilliant), and now Brittany and I laugh about our lil' war, but that's probably because Brittany now lives in Santa Rosa with her warm water, and I live in SF with the sweet, icy cold stuff.

-Assistant Editor Hanah...off to call Brittany to tell her I love her, especially now...

Sample letter for Pur filter users:

Dear ___________:

I'm a devoted Pur user. But each time I throw a cartridge in the garbage to replace it with a new one, I'm sad that this plastic will end up in a landfill, where it will last forever in our environment. I use the Pur system in order to avoid the waste of plastic water bottles. I urge you to redesign the filter cartridges so that they can be refilled and/or create a system for us to recycle these plastic filter cartridges instead of sending them to the landfill.

As you may know, the Brita company in Europe has developed a comprehensive take-back recycling program for all of its filter cartridges. This program is not dependent on city recycling systems. The Brita Company itself collects, dismantles, and recycles the filter cartridges. I know that Proctor & Gamble has been making efforts lately to become much more environmentally-friendly (including your new Green Guarantee program), and this would be a great way to forward those efforts.

I look forward to hearing your views on this issue.

Sincerely,
[Your John Hancock]

Send it to:
Procter & Gamble Customer Relations
1 Procter & Gamble Plaza
Cincinnati, OH 45202

Or, fill out Pur's contact form online:  
http://www.purwater.com/contact-us.html

Posted by: ddiprima on 08/25/2008
related tip
No can do. Since using a water filter (instead of plastic water bottles) is eco-forward-thinking, it probably sounds a little, um, backward, but you can't currently recycle your H2O filter cartridges (think Brita or Pur). Ask the manufacturers to pretty please change direction, and take back their filters for recycling.
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Miki Davis  on August 26, 2008 at 09:27 AM 11
Thanks for the help in this. I just sent off a letter to Pur and a copy of it to them via their online Email Us area. Will now start sending them back their used filters at the same Customer Service address -- whether they like it or not ! I own and use both their faucet filter and their filter pitcher, so there will be a steady "flow" of used filters to them from me. Maybe if we all just send our used filters to them, they'll begin to get the idea. Really appreciate your newsletter. Keep up the good work.
Refrigerator Filters  on December 30, 2008 at 04:11 PM 12
Great information. It's nice to know that more and more people are doing things to help better the environment. I can't even begin to think how many Refrigerator filters there are sitting in landfills today.
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Eileen  on May 01, 2009 at 01:46 PM 14
Thanks for including the sample letter to PUR re: recycling their filters. I will send a letter and my used filters to them. I wrote to them over a week ago about this topic using their online contact form, and have heard nothing back from them. That's discouraging and annoying, but not enough reason to give up. I think P & G will have to come around on this matter sooner or later, or they'll get pushed out of their good spot in the water filtering business. Perhaps that's the point we've got to make to them, too--that recycling and their business success are inherently linked.
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