What about the pleasure principle?

Mike’s question Monday - do labels make you change your mind about eating foods? - is a good one, but I think Pollan is trying to show us that we need to pay more attention to Culture (the author uses the capital “C” here) and pleasure (yup, whether we enjoy the taste) as guiding principles to how we eat. In the long term, they are steadier, more reliable indicators than the latest nutritional fad.

How logical, right?  Today I paged through a health magazine, and the ads touted nutritionally fortified-this-and-that processed snack.  I’m totally guilty of keeping a running tab in my brain of antioxidant-rich or vitamin-filled foods I’ve consumed that day, but Pollan’s broader outlook seems closer to nature - and a path we’re more likely to follow over time. 

So, have you moved away from eating what simply tastes good? Do you grocery shop by the latest RDA requirements?

I'd say about half the stuff I buy I like. I mean, if I only bought what I liked I'd have a basket full of ice cream and gummy bears every time I left the store, so I have to buy other stuff too.

The problem is that I buy "healthy stuff" -- veggies, etc. -- that's supposed to be good for me, but I mow down the cheese, salami, and chicharrones while the kale goes bad.

Yeah, I heart chicharrones, too, but even mama said that was a snack, right? IOW, there's cultural guidelines and there's, well, pure indulgence. And I think we know the diff.
I haven’t moved away from what tastes good, but I do weigh my options to attempt to get the “most bang for my nutritional buck”. I try to focus on whole foods and in so doing I may choose berries over bananas or broccoli over cucumbers in dishes, depending on what nutrients I believe I need to focus on the most in a week. My goal is to eat what I like knowing that I may not get all the veggies and fruit I need in a day, so make ‘em count.
Before I started reading In Defense of Food, I began shopping at Wholefoods and the local farmers' market. In doing so, I created a love for my food that was not just about taste, but about how beautiful it was to look at, about knowing how and where it was grown, and about knowing that I was supporting good causes. When I looked at my food, I knew it was good for me and my family. Everytime I entered my kitchen and saw the delectable treats that filled my fruit and vegetable bowls, or the bread basket on my counter, I praised their beauty in my mind (and even sometimes out loud if there was someone to listen). I firmly believe that love for that which nourishes you only enhances the flavor and nutritional value. Maybe it is psychological or maybe it is something more. I have not completely eliminated processed foods from my pantry and refrigerator, however I do try to purchase ones that at least start with whole foods. My biggest challenge is finding foods that my children will eat, can easily prepare in my absence or take to school, and don't break the bank. The economy is making things a little more challenging for everyone and we have to make choices about what is important to us. Unfortunately, it seems the "big brand" businesses, like Kraft, are taking matters into their own hands and "bullying" the USDA and other authorities regarding labeling in the guise of making organic foods more accessible to everyone by making them "cheaper" or "more abundant". I just learned that Barbara Robinson with the USDA took it into her own hands to make it legal to "include" non-organic substances in certified USDA organic foods (baby formula was one of them). I was appalled. Learning that made me question whether I was actually getting the organic foods I thought I was (though I'm sure they are still healthier and safer for the environment than non-organic). I'm looking forward to reading everyone's comments. I've finished the book and it truly changed the way I look at my food.
Shannon -- re: admiring your food...I think you're onto something there. And I think that's probably what Alison is getting at as far as a Capital-C Culture regarding food in America.

We don't admire our food so much as slam it down during an episode of American Idol (or The Wire, if you're in my house). Most cultures have that reverence for certain ingredients...and from that admiration comes respect, which is definitely what we're lacking for our food here in America. The very idea of fast food negates that sort of lifestyle.

Shannon - I loved your comment and absolutely agree with it! I have started frequenting the farmer's markets lately and making a point of buying things that I know were grown locally. Besides letting you get excited and take pride in what you're eating, it's also so important to support your local farmers. It always put a smile on my face to look in my fridge and on my counter top and see beautiful fresh veggies, fruit, and breads!

I think that this ties into Culture quite strongly...it makes me think of perhaps how people used to live, you know, Little House on the Prairie style! What you eat actually becomes entwined with you in a way and becomes something that gives you a sense of pride and excitement.

To answer the question above, I honestly only eat foods that I like. I don’t pay much attention to the new crazes and fads or government food regulations. I simply won’t eat foods that I don’t enjoy to eat! And, I have to ask: what in the world are chicharrones?!?! What am I missing out on?!?!
Jeanette - Chicharrones are, well, fried pork rinds. I suppose they're eco in the way of the Native Americans...using every last piece of the animal? OK, now I'm really stretching. :)
Food admiration: beauteous!! I've been appalled at the recent dialogues elsewhere around organic/natural with a whole lot of information about items labelled organic that are nothing remotely like the healthy organic we're in quest of. Pollan's guidelines for local and farmer's market are wonderful. On the pleasure principle: Absolutely food is a part of pleasure. When did we go from making it an element -- the company with which we're spending our eating time, the atmosphere & environment in which we're eating -- to making it the main stage? And some of the additives, etc, remind me of the tobacco industry and their additives to cigarettes to make them even more addictive. On the ciccharones -- more for you, darlins :-}
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