Los Angeles : Organic Clothing Line
Organic Clothing Line

Pi Beta Phi

06.22.2009

Submitted by mroemer on Sun, 06/21/2009 - 11:00pm.
The Bite:
Still fraternizing with old undies that have outstayed their welcome? Pledge to get something new from LA-made PI Organic - a fashionably understated, practical collection of lingerie, loungewear, and basics. The spring/summer release includes panties (minus the panty lines, BTW), boy shorts, bras, camis, baby doll nighties (see photo), and slips, in light blue or peach. Everything's breathable and sexy, and made from 90% organic cotton. Now rush out and get some.
Why Care?: 
Conventional cotton uses more synthetic chems than any other crop. Going for organic options skips 'em (and, yeah, pesticides near the nethers just doesn't seem right).
The bra and panties are so flattering we wish PI would create a bikini...
Wanna Try: 
PI Organic, available at Vie, 8032 W. Third St., WeHo (323-944-0530). Panties, $22; baby doll nightie, $66.

Map It


Cocktail Fact

From the Not Sure That's Necessary files: Panties with a built-in GPS device.

Small Changes Add Up

If 10,000 LA Biters make their next undie purchase an organic one, we'll eliminate the weight of 8 sorority girls in pesticides from entering the environment.

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