SMALL CHANGES ADD UP

If 10,000 NY Biters buy a bag made with recycled billboards, we'll keep the weight of over 130 sleazy barflies in vinyl out of landfills.  

COCKTAIL FACT

There are approximately 185 billboards and signs in Times Square alone.

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Skip the cheesy line, and pick up on some high-quality baggage from GG2G. These affordable one-of-a-kind handbags, shoulder totes, and makeup bags are made from recycled billboard signs; GG2G washes the durable, vibrant vinyl fabric with eco-friendly soap, then hand-stitches them together with recycled- or organic-cotton lining. And just like a good pair of jeans, they get softer and suppler the longer you wear 'em. The Alicia Mini Totes (see photo) make for a comfy carry if you're packing light, though the oversize Sophie and next-to-nothing Natalie wristlet are more our type. Hey, baby...

Wanna Try?

GG2G, available online or at Sustainable NYC, 147 Ave. A at 9th St. (212-254-5400). Alicia Mini Tote, $22.

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