Ideal Bite Launches Local Los Angeles Edition
FOR IMMEDIATE RELEASE
Contact: Melissa Baer/Heather Lylis
Sunshine, Sachs & Associates
212-691-2800
Ideal Bite Launches Local Los Angeles Edition
Local Bite Will Serve Up the Latest and Greatest "Green" People, Places, Events, and Products in LA
New York, NY- Ideal Bite, the leading source of tips on light green living, announced today the launch of Ideal Bite Los Angeles, a local city edition of their incredibly popular ‘everywhere' Daily Tips. Ideal Bite LA will launch on January 29th, 2008 and will provide simple eco-friendly advice for southern Californians who want to do the right thing for the city and planet without giving up creature comforts, style, and practicality.
Ideal Bite sends tips on easy ways to go green to over 175,000 subscribers via a short, sassy email each weekday. The short and action-oriented tips are fun, free, and peppered with information. Since 2005, Ideal Bite has provided over 700 tried & true tips that consumers use to make small changes in their everyday lifestyle.
The mission of Ideal Bite is to create a more sustainable world by connecting enlightened companies with people who are ready to make small changes that add up. The LA edition will showcase the very best in green living in the City of Angels - from the best eco-friendly restaurants to all natural spas, to organic markets, and places to buy green building supplies, to connect eco-conscious LA residents with local companies who are doing it right.
"Acting locally is the best green thing you can do, and Angelinos know this," said Heather Stephenson, CEO of Ideal Bite. "The city of LA is a leader in green living and it is no surprise that there a wide range of inspiring green services, people, events and products throughout the area."
Ideal Bite will offer a variety of interesting, LA-based eco-friendly tips such as:
- Green sweet tooth? Where to find organic chocolate
- Moving? Use an Eco-moving company!
- Renovating in your new apartment? Where to buy green building supplies
- Cleaning your clothes without hurting the environment: Best eco-dry cleaning services
- Where to purchase adorable hemp dog collars & all-natural pet food
- Los Angeles eco-heroes -- local LA residents who are making an effort to save the planet
LA resident and former writer for Yogi Times, Molly Roemer has been tapped as the LA city editor. Eco-educated and savvy, Molly will explore, test and survey the latest and greatest in green in the city.
"We are thrilled to launch this edition to showcase the best of the best in eco-living in LA," added Jen Boulden, senior vice president of Ideal Bite. "Ideal Bite's LA edition will be a discerning guide to help subscribers navigate their way to the best green goods and services the city has to offer, helping them to align their values with everyday decisions."
To subscribe to Ideal Bite LA or to learn more, please visit www.idealbite.com.
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About Ideal Bite
Founded by Jen Boulden and Heather Stephenson in 2005, Ideal Bite offers bite-sized ideas for light green living. Easy eco-living tips are presented in a short, sassy and free email each weekday that is delivered to more than 175,000 subscribers. Ideal Bite's mission is to create a more sustainable world through incremental environmentalism - small changes that truly add up.
Jen Boulden and Heather Stephenson have been widely quoted in top publications, newspapers, websites and on national television including: The Today Show, The Martha Stewart Show, The New York Times, CNN.com, Vanity Fair, O Magazine, Glamour, Elle, and Fast Company, among others.
