ABOUT THE FOUNDERS

Heather Stephenson
Co-Founder and CEO

After more than 12 years of leadership in the fields of advertising and technology, Heather Stephenson incorporated her passion for business and natural living by co-founding Ideal Bite. Heather brings to Ideal Bite her passion for sales and growing profitable companies, and her experience in doing so, having served as an early Vice President of Sales in both the US and Europe at L90, Inc - an international online advertising sales network that went public in 1999. Before Heather's management role in Ideal Bite, Heather was the founder of UrbanSage - a NY-based rooftop garden design/build firm. Heather has an MA in Literature and a BA in Government from Georgetown University.

Jennifer Boulden
Co-Founder and Senior Vice President

For over a decade, Jennifer Boulden has led business strategy and marketing programs for a range of corporate and nonprofit organizations including IBM, Hearst, World Resource Institute, and Rocky Mountain Institute. Weaving together her rich business experience and her deep understanding of the conscientious consumer market, Jennifer brings a dedicated yet practical focus to Ideal Bite's content offering and marketing. Most recently Jennifer served as the president of the Anavo Group, a sustainable business consulting firm. Jennifer graduated from William & Mary with a degree in Economics, and George Washington University with an MBA in Environmental Policy & Management.