PRESS RELEASE: 09/06/2005
“Eco-Friendly Consumerism” - Not an Oxymoron?
FOR IMMEDIATE RELEASE"ECO-FRIENDLY CONSUMERISM" - NOT AN OXYMORON?
Introducing Ideal Bite: the sassy cheat-sheet for saving the earth!
Brooklyn, NY (Sept 6, 2005) - The new Website from Ideal Bite Inc., www.idealbite.com, is an online community that brings environmentally-conscious consumers together with companies who are out to make a difference.
IdealBite.com provides daily email tips on how to go green on everything from travel and food to consumer products. It's all about small changes making a huge impact. And the tone is totally genuine, upbeat and sassy. "We're not preachy, we're about making 'green' do-able for everyone, everywhere," asserts Jennifer Boulden, Ideal Bite co-founder.
After launching their first tip on June 20th, Ideal Bite has grown to nearly 10,000 subscribers, and at subscriber request the company has made all their past tips available in the Tip Library area on their new site. Also on the new site: a sweepstakes to win an eco-luxury rocking chair - just for signing up for the daily email tips.
"So many people want to do something to make the world a healthier place, but very few of us want to drastically change our lifestyles or daily routines," notes Ideal Bite co-founder Heather Stephenson. "We're busy, tired, cash-strapped but still care. Ideal Bite makes it easy. We've got tips and advice that are really simple to include in our lives. Little changes, but when we all do it, it's huge!"
According to the Price Waterhouse Coopers' "Millennium Poll on Social Responsibility," two out of three consumers surveyed around the world want companies to go beyond their historical role of making a profit and paying taxes. They want companies to contribute to broader societal goals too. Ideal Bite provides a virtual focus group for environmentally-minded products and promotional development. The subscriber surveys and advertising opportunities allow companies direct access to this rapidly growing market of eco-conscious consumers.
Go on, take a bite.