PRESS RELEASE: 06/20/2005
Ideal Bite Launches Fun Web Play to Change the World
FOR IMMEDIATE RELEASEIdeal Bite Launches Fun Web Play to Change the World
Welcome Ideal Bite to your daily online routine
Brooklyn, NY (June 20, 2005) Jennifer Boulden, president of the Anavo Group, and Heather Stephenson, president of Urban Sage, have joined together to create Ideal Bite, Inc. (www.idealbite.com), a web company that provides daily email tips and personal editorial for the consumer who wants to make a positive impact on the world. Unlike much of the overwhelming "green" communications to date, the Ideal Bite's daily tips will keep the tone very real and upbeat.The idea is that small changes - done en masse - can add up to big results.
"So many people want to do something to make the world a healthier place for themselves and their children, but very few of us want to drastically change our lifestyle or daily routines," notes Stephenson. Boulden adds, "The Ideal Bite strives to offer well-researched and simple-to-adopt tips for green living, and we guarantee that our message will be positive, pithy and maybe even somewhat irreverent." In addition to daily email tips, Stephenson and Boulden add a very personal perspective to each tip in corresponding daily blog writings.
The founders developed the idea for the Ideal Bite while working together as marketing consultants to green businesses. They realized that there was not one place for environmentally-minded companies (such as Aveda and Patagonia) to advertise to "conscientious consumers" on the Internet. Fortunately, both Boulden and Stephenson have backgrounds in launching web companies and a burning passion for making "green" more hip by sharing their advice on align daily decisions with personal values.
The Ideal Bite launched today in the U.S., and has plans for rapid international expansion. To join the blog discussion, sign up for the email tip, and learn more about the company, visit www.idealbite.com.