PRESS RELEASE: 09/23/2007

Ideal Bite to launch San Francisco city edition on September 24th

Local Bite will serve up the latest and greatest "green" people, places, events, and products on the San Francisco scene
FOR IMMEDIATE RELEASE

Contact: Marni Tomljanovic
Sunshine, Sachs and Associates
(Phone) 212.691.2800

San Francisco, CA - Ideal Bite, the leading source of tips on light green living, announced today the launch of Ideal Bite San Francisco, a local city edition of their incredibly popular ‘everywhere' Daily Tips.  Ideal Bite San Francisco will launch on September 24th and will provide simple eco-friendly advice for San Franciscans who want to do the right thing for the city and planet without giving up creature comforts, style, and practicality.

Ideal Bite's San Francisco editors will find and test out the latest and greatest local green products and services ─  from eco-friendly surfboards to green moving and cleaning services to organic neighborhood bakeries ─ and share the scoop with Local Biters.

"Acting locally is the best green thing you can do, and San Franciscans know this," said Heather Stephenson, CEO of Ideal Bite.  "We are excited to launch our local editions in San Francisco, the home of Ideal Bite."

"As one of the leading green cities in the world, there is no shortage of savvy eco choices in San Francisco," added Jen Boulden, senior vice president of Ideal Bite.  "Ideal Bite's San Francisco edition will be a discerning guide to help subscribers navigate their way to the best green goods and services the city has to offer, helping them to align their values with everyday decisions."

Ideal Bite will launch six local editions in the next six months, beginning with San Francisco on September 24th. To subscribe to Ideal Bite San Francisco or to learn more, please visit www.idealbite.com.

 

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About Ideal Bite

Founded by Jen Boulden and Heather Stephenson in 2005, Ideal Bite offers bite-sized ideas for light green living. Easy eco-living tips are presented in a short, sassy and free email each weekday that is delivered to more than 150,000 subscribers.  Ideal Bite's mission is to create a more sustainable world through incremental environmentalism - small changes that truly add up. 

Jen Boulden and Heather Stephenson have been widely quoted in top publications, newspapers, websites and on national television including:  The Today Show, The Martha Stewart Show, The New York Times, CNN.com, Vanity Fair, O Magazine, Glamour, Elle, and Fast Company, among others. 

To learn more, visit:

www.idealbite.com and http://www.idealbite.com/press/pressvideo.php

© 2007 IDEAL BITE, INC.