Why are everyone's eyes glued to the runway?

07.01.2008

The Bite:
Nope, we're not talkin' Gisele. Modal is an up-and-coming bio-based fabric that's making a splash in designs from couturiers to chain stores. Get fierce with our top picks.
The Benefits: 
  • Posing less of an eco-threat. Modal is spun from beech-tree fiber, without the pesticides used on cotton, and without oil, which is used to make synthetics such as polyester.
  • Catwalk-readier than cotton. Modal's a soft, sleek fabric (think rayon) that doesn't pill, and is more shrink- and fade-resistant than cotton.
Personally Speaking: 
Heather bought a hot little brown modal dress last year; it hangs in her closet as a reminder that she's not allowed to skip yoga under any circumstances.
Wanna Try: 

Cocktail Fact

Dow Jones MarketWatch named modeling one of the worst ten professions; the average model makes an unglamorous $11-$12 per hour.

Bang For The Bite

Modal, like bamboo, is processed too heavily to be as eco as fabrics such as organic cotton or hemp, but it is a great alternative to synthetics and is widely available at a range of prices.

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