Ideal Bite

Example: Even though it was produced in tandem with the lunar phases, the biodynamic wine Jen drank still gave her a moon-sized hangover.  

Example: Sara's recent weekend in Puerto Rico was dreamy, but the CO2 emitted by the plane didn't help decrease her carbon footprint or the number of her global warming-related nightmares.

Example: Hilary's new cradle-to-cradle office chair was made from sustainable materials that can be recycled when death do them part or after she gets fired (whichever comes first).

Example: The Biter Team found that the oil company's ads - featuring a baby deer nuzzling an oil barrel - bordered on greenwashing.

Example: Biters who drive their hybrid SUV to the organic wine bar live a light-green lifestyle - the fact that the wine was imported from Italy...not so much.

Example: As a locavore, Kay likes getting sauced on beer made in her neighbor's basement.

Example: The desks (that occasionally collapse because we assembled them ourselves) in the Biter offices are made of wood from sustainable forests that aren't cut down faster than they're replanted.

Example: Since Toshio's parents xeriscaped their yard - taking out the lawn and planting Southern California climate-appropriate shrubs - they've relegated the Slip 'n Slide to the garage.