Ideal Bite

Thirsty for some organic bottled water?

Submitted by tmeronek on Fri, 03/21/2008 - 1:30am.

The Bite:

Nice try, bottling companies! If you forget your reusable bottle and gotta go for bottled, think before you drink - water can't actually be certified organic (and neither can several other consumables). Go with brands that aren't diluting organic labeling with murky ad claims.

The Benefits:

Thicker-than-water organic labeling. If you see a company label fish, salt, or water as organic, the USDA hasn't certified it - so why pay a premium for it?
Making waves for real organics. Support companies that are straight with their claims, and avoid those that aren't.

Personally Speaking:

All that said, if you haven't switched to drinking water out of reusable bottles, there's no time like the present...

Wanna Try:

Except with fish, salt, and water - which can't be organic:

A "100% organic" label means the product is entirely organic.
An "organic" label means the product ingredients are at least 95% organic.
A "made with/contains organic ingredients" means the ingredients are at least 70% organic.
An "all natural" claim means zilch. (Yup, you read that right.)
Organic Consumers Association - it's campaigning to keep organic standards high.

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Bang For The Bite

The more informed we are, the smarter the choices we'll make when we shop - and we'll save the extra cash we woulda plunked down for nonorganic "organics."