Ideal Bite

Thirsty for some organic bottled water?

03.21.2008

Submitted by tmeronek on Fri, 03/21/2008 - 12:30am.

The Bite:

Nice try, bottling companies! If you forget your reusable bottle and gotta go for bottled, think before you drink - water can't actually be certified organic (and neither can several other consumables). Go with brands that aren't diluting organic labeling with murky ad claims.

The Benefits:

Thicker-than-water organic labeling. If you see a company label fish, salt, or water as organic, the USDA hasn't certified it - so why pay a premium for it?
Making waves for real organics. Support companies that are straight with their claims, and avoid those that aren't.

Personally Speaking:

All that said, if you haven't switched to drinking water out of reusable bottles, there's no time like the present...

Wanna Try:

Except with fish, salt, and water - which can't be organic:

A "100% organic" label means the product is entirely organic.
An "organic" label means the product ingredients are at least 95% organic.
A "made with/contains organic ingredients" means the ingredients are at least 70% organic.
An "all natural" claim means zilch. (Yup, you read that right.)
Organic Consumers Association - it's campaigning to keep organic standards high.

Cocktail Fact

In 2005, the Department of Food and Agriculture denied Mendocino County, CA, its request to certify medical marijuana crops as organic.

Bang For The Bite

The more informed we are, the smarter the choices we'll make when we shop - and we'll save the extra cash we woulda plunked down for nonorganic "organics."

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