GREEN CHIP COMPANY
COCKTAIL FACT
'Sleb sighting: Actress Marcia Gay Harden was seen wearing Brilliant Earth's diamonds just last weekend.
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home › tip library › Dec 08,2006

When is a ring more than just bling?
The Bite:
When materials are
mined responsibly, jewelry shines a little brighter.
Brilliant Earth's gemstones can be traced back to the source, guaranteeing that all the diamonds they carry come with a clean-conscience guarantee. Sure, our days are filled with more conference calls than carats, but we know a beautiful rock when we see one. Check out Brilliant Earth's conflict-free diamonds (and cost-competitive pricing) to get your eco-bling on.
Company Background
Brilliant Earth was co-founded by Beth Gerstein in 2005 after her fiancée had major trouble finding a US retailer that could guarantee fair trade diamonds. "Jewelry purchases have such emotional symbolism, and our customers want their purchase to be consistent with their values," says Beth's business partner, Eric Grossberg. From the recycled gold in their ring settings down to the recycled paper they print on, the company's committed to doing well by doing good. And now that the new DiCaprio flick,
Blood Diamond, exposes audiences to the conflict diamond issue, more people are sure to be enamored with the eco-option.
Why Care?
- All diamonds are harvested and finished using fair trade practices and are certified conflict-free by third-parties like the Government of the Northwest Territories.
- The 2 Canadian mines from which the company sources its diamonds undertake rigorous environmental monitoring.
- Uses recycled gold, replacing the need for additional gold mining. Believe it or not, it takes 30 tons of ore to produce a single, new, gold ring.
- 5% of profits are donated to the Diamonds for Africa Fund, which gives back to communities harmed by the diamond trade.
- Runs an eco-friendlier HQ using recycled paper and online banking.
- Highly competitive pricing - often less expensive than your local retail jewelry store, because overhead's low.
- Biter exclusive: receive $100 off with an earring or pendant purchase of $2,000 or more (just mention you're a Biter during checkout).
Keeping It Real
Crystal clear as the digital photos on Brilliant Earth's website may be, it's tough to beat seeing one of their rings in person. Right now, that's only possible by appointment in San Francisco. In addition, Grossberg says he'd like to start offsetting the CO2 created by the shipping of their gems, and to offer "more entry-level, low-priced pieces for the younger market."

Posted by: Elisa Camahort | December 08, 2006 at 03:00 PM