GREEN CHIP COMPANY
COCKTAIL FACT

Better than your average field trip: Green MBA students got to visit sustainability-oriented Bouchaine and Fetzer Vineyards.

SAVE TO MY BITES   

RATE THIS TIP:
How useful is this tip to you?
(5 is the highest)
   
1 2 3 4 5

home ›   tip library ›   Aug 04,2006

Who wrote the book on sustainability?

The Bite:

Whoever it was, Green MBA students are poring over their words as we type. Green MBA is the original eco-grad school program - a school dedicated to transforming business into a force for positive change. Grads leave commencement day with an MBA in Sustainable Enterprise and a future stacked with a cleaner version of "business school green."

Company Background

The first program of its kind in the US, Green MBA was launched by New College of CA in 2000 with a mission to advance environmental and social initiatives by training future business leaders. Students keep their values in their notebooks at all times, taking courses on everything from eco-economics to green marketing before graduating with an accredited MBA.

Why Care?

  • Green MBA was the very first program to make an all eco-business degree a reality.
  • They've got a true "triple-bottom line" approach - students learn to create and measure business value creation across three dimensions:  financial, social, and environmental.
  • Students learn what it takes to start up forward-thinking businesses. Graduates have brought projects ranging from an eco-marketing firm (Digital Hive), to an eco-fashion event (the Eco-Petal fashion show), to a values-based online networking site (Urth.tv) into the world.
  • Students work with real businesses to assess eco-viability, checking out electricity use, how much waste they produce, and more, and some businesses implement the students' plans.

Keeping It Real

Green MBA co-founder, director and professor John Stayton admits that Green MBA is not yet a carbon neutral business itself, but hopes that will happen within the next year. In addition, the campus's facilities need to undergo a green makeover (in progress), so the program is looking to move to a state-of-the-art green campus.



Green MBA - a Green Chip Guest Blog

The following was written by April, an MBA candidate at the GreenMBA Program (class of December 2006)



There is an article in this month’s Plenty magazine, not about global warming, but about global worrying, the “eco-anxiety” brought on by the overwhelming task of undoing the damage we’ve done to the environment (http://www.plentymag.com/article/11feature). When you are the only person on your block who fills their recycling bin to the brim, you may start to think, “Am I it? Does all this fall on my shoulders? Doesn’t anyone care what’s going on besides Marvin Gaye and me?!”



I’m here to tell you that yes, there are other people who care what’s going on.



John Stayton, one of the founders of the GreenMBA Program, holds a Spring semester event called “Two Fish Café” – an open mike night to re-charge our batteries and reconnect with alumni. At our Cohort’s first Two Fish, one performer was a soft-spoken young farmer who’d joined the program with the intent of developing his farm into a retreat center. He’d lost a close friend recently, he said, and wanted to sing a song for him. In a shaky voice, he began Paul Simon’s “The Boxer.” By the time he was halfway through the song, the entire room was singing along. When he finished, there wasn’t a dry eye (or an empty arm) in the house. It was in that moment, group-hugging a fellow student, that I realized I had become a part of a community I would always feel safe in, would always have a friend in.



Some people say that at the end of Simon’s song, the boy, like the boxer, is hurt, but not beaten. In the road ahead of us, we will have struggles, and disappointments, and hurts too numerous to count, but we will always, always have each other.



And that, my friends, is the only way we can evolve and survive.



For more information about the GreenMBA Program, check them out at: www.greenmba.com.



To join in the discussion or fire questions to Green MBA, April or Ideal Bite, feel free to comment.

Biter Comments...
Regarding your commendation of Fetzer vineyards: a few years ago Fetzer proved themselves to be poor stewards of the land they bought when they purchased a large organic cherry orchard in Mendocino County California and ripped out the trees to plant grapes for wine. These trees were a staple of the local community because the orchard had traditionally been open to locals for picking the cherries. Families came every season from all over the county and picked their cherries, then paid by the weight, and there was great goodwill and a real benefit to the county from access to these cherries. When Fetzer purchased the orchard the community beseeched them to leave the cherry trees standing so we could have this valuable resource. Fetzer held a few community meetings and we all spent our days and evenings travelling to them so we could present our case, and at the very least we asked that the company allow the soon-to -be ripe cherries one last harvest. What a surprise it was when they bulldozed the trees with the ripe cherries just before harvest time! Not only did they deprive us of an ongoing resource, but they thumbed their corporate nose at us by destroying the ripe fruit after engaging us in scoping sessions where they pretended to care what the community wanted. There was a boycott of Fetzer after that around here - I would not call them responsible corporate citizens or a company whose business practices are neccessarily "green." PS: Fetzer is a subsidiary of Brown-Foreman which also sells Jack Daniels, Finlandia vodka, and Southern Comfort, among many other products, not organic, sustainable, or ecological.
In terms of getting a job in the green industry - does getting a green MBA increase my chances? How about in the larger business world? Is a green MBA thought to be equivalent to an MBA that does not have a green focus?
Great questions. Yes, getting a Green MBA does increase your chances in the green industry. We help you to learn to integrate the triple bottom line into business. A Green MBA has the added bonus of not only teaching you traditional business skills such as marketing and finance but also includes sustainability, critical thinking, personal developement and leadership. Not usually emphasied in other MBA's. Sustainabilty is our foundation.
Presidio School of Management, www.presidioMBA.org, in San Francisco is also one of the few MBA programs in the world that fully integrates environmental concerns and socially responsible values into all 16 business courses. In our MBA in Sustainable Management program, students get all the core business skills they'd get in any other MBA program, yet they look at the issues and work on solving the problems through the lens of sustainability. Presidio students and graduates are working with Fortune 500 companies, non-profits and major universities. Many have started their own sustainable business. See our website at www.presidioMBA.org for more info.
What books would you recommend to someone who wants to learn more about sustainable business? I'm new to these concepts, but definitely want to learn more!
I had the opportunity to meet Stacie Wickham at LOHAS this year and I was very impressed by their representatives and program! I have a few questions: 1. Is it an accredited MBA program? 2. Can you provide more details about Bioneers? Thank you!
Thanks for the great feedback! In answer to the last two comments: 1) There are lots of great books about Sustainability out there these days. Two that I would reccommend getting started with are Cradel to Cradle by William McDonough and Natural Capitalism by Amory, Lovins and Lovins A few years since they have been written but most info is still very pertinent. 2) Yes the Green MBA is accreditted. 3) www.bioneers.org The Annual Bioneers Conference is a hub of practical solutions for restoring the Earth — and people. It’s a thriving network of visionary innovators who are working with nature to heal nature. The bioneers draw from four billion years of evolutionary intelligence and apply nature’s operating instructions in practical ways to serve human ends harmlessly. We herald a dawning age of interdependence founded in nature’s principles of diversity, kinship, community, cooperation and reciprocity.
While the idea of a Green MBA, or for that matter, ANY ECO-oriented degree sounds great, in the end will it really matter? I mean, with a President who wants to open Wilderness areas to oil drilling and such nonsence, and a Congress who won't veto him; with a federal government who, in fact, denies the existence of global warming, what chance do a few good green-minded, Eco-economists with Green MBA's have against them? Certainly not in time to reverse global warming. Definitely not in my lifetime, and probably not even in that of my newborn granddaughter's, either. We can recycle, conserve, sustain, and be as civic and politically active in green issues as possible; but in the end, my pessimistic feelings are that with so many big companies & governments having anti-green policies, that the earth is cooked, doomed, will get hotter, drier, and it's probably too late to save it. It will take some MAJOR governmental policy changes, not just in the USA, but worldwide, with also major crackdowns on pollutant sources, large and small, a moratorium on cutting of old-growth timber worldwide, programs to plant new trees in areas formerly clearcut - there are so many things that would need to be done to at least try to turn around the damage done. So, again, how many schools offer a Green MBA program, and how many graduates is the country turning out that can step in and start effectively dealing with all of these national and global problems? Not nearly enough, I am sure.
I'm an east coaster and unfortunately can't make the move to SF. Any such programs this way?
yes! in my town of Keene, NH there is a green mba program at Antioch NE Grad School. Also, Green Mt. College in Poultney VT offers an online green mba
thank you for the motivational story its great to hear things such as this http://www.ministoragehouston.com
Post a comment








TL/Blog-Banner-Onesie

ABOUT US  | ADVERTISE  |  B.I.G. AWARDS  |  PRESS  |  PARTNERS  |  SUBMIT A PRODUCT  |  ADD OUR TIPS TO YOUR SITE

CONTACT US  |  F.A.Q.  |  EDITORIAL POLICY  |  PRIVACY POLICY  |  TERMS & CONDITIONS  |  DISCLAIMER  |  UNSUBSCRIBE

© 2008 IDEAL BITE, INC.